content marketing

letskillsup

content marketing




content marketing is a strategic 


marketing approach focused on 


creating and distributing content 


with the following features:

  • valuable
  • relevant
  • regular

the purpose of content marketing is to attract and retain a clearly defined audience and to create profit.

how to write a perfect blog

choose a good topic
  • do your research related to your topic for images, facts, numbers
  • know about your targeted audience or their interests
    • like the top 5 social media platforms for  SMO
    • that contains some text, then images, then videos, then again some text those are self-created
  • headline important to focus
  • provide heading and subheadings and then break the content into paragraphs
  • other than those you can also use lists
  • do the SEO
  • add a call to action(CTA)

different type of content:

  1. blog
  2. podcasting
  3. infographic
  4. email
  5. visual content
  6. ebook
  7. lead magnets
  8. social media posts
  9. webinars

different blog idea generators:

  • hubspot blog generator
  • answertheublic.com
  • https://www.portent.com/tools/title-maker/

how content is monetized

  • by  google adsense
  • by affiliate links
  • by guest blog posting
  • selling e books/courses


note:
            1. to apply for AdSense you need to create a privacy policy page.
            2.you can create it by using:privacypolicygenerator

To get Google AdSense approval in 2025, your website must meet Google’s policies, quality standards, and technical criteria.


Basic Requirements for AdSense in 2025

  1. You must be 18 years or older.

  2. You must have a Google Account.

  3. Your website must be live and accessible.


Website Eligibility Requirements

  1. High-Quality Content

    • Original, valuable, and informative.

    • No AI-spam or copied content.

    • Well-written in a supported language (e.g., English, Hindi, etc.).

    • Ideally at least 15–30 well-written posts/pages.

  2. Content Type

    • No adult, violent, illegal, pirated, or copyrighted content.

    • No misleading claims or clickbait.

    • No excessive profanity.

  3. Domain Age & Ownership

    • Your domain should be owned by you and preferably be at least 3–6 months old (especially in India/Pakistan/Asia region).

    • Must be top-level domain (e.g., .com, .in, .org).


Website Design & Technical Setup

  1. Clean, professional design

    • Mobile-friendly (responsive layout).

    • Fast-loading pages (under 3s).

    • No broken links or under-construction pages.

  2. Clear Navigation

    • Menus should be easy to use.

    • No excessive pop-ups or ads before AdSense.

  3. Required Pages

    • About Us

    • Contact Us

    • Privacy Policy (very important)

    • Terms & Conditions (recommended)

    • Disclaimer Page (if needed)

Traffic Requirements

  • No minimum traffic is required, but organic traffic (from Google, Bing) increases your approval chances.

  • Avoid bot or paid traffic before approval.

Policy Compliance

AdSense Application Steps

  1. Go to: https://www.google.com/adsense/start/

  2. Sign in with your Google account.

  3. Submit your site and fill in your details.

  4. Place the AdSense code on your site.

  5. Wait for 1–14 days for review.


Common Reasons for Rejection

  • “Low-value content” or “thin content.”

  • Copyright or plagiarized content.

  • Lack of required pages.

  • Poor site navigation or user experience.

  • Traffic manipulation or no traffic.


Setup Google AdSense in WordPress Using Site Kit (2025)

Step 1: Prepare Your Website

Make sure your website meets these minimum AdSense requirements:

  • Original content (at least 15–30 blog posts/pages)

  • Responsive (mobile-friendly) theme

  •  Pages: About Us, Contact Us, Privacy Policy

  •  Fast loading speed

  • No copyright/illegal/adult content

  • Clear navigation (menus, no broken links)

Step 2: Install Site Kit Plugin

  1. Go to your WordPress dashboard

  2. Click on Plugins > Add New

  3. Search for “Site Kit by Google”

  4. Click Install, then Activate

Step 3: Set Up Site Kit

  1. After activation, you’ll see “Start Setup” → Click it

  2. Sign in with your Google account (same one used for AdSense)

  3. Allow all permissions requested by Site Kit

  4. Site Kit will automatically connect your site to Google Search Console

Step 4: Connect AdSense via Site Kit

  1. Go to Site Kit > Settings

  2. Under “Connect More Services”, find AdSense

  3. Click “Set up AdSense”

  4. Sign in with your Google account again (if asked)

  5. Site Kit will check:

    • If you have an AdSense account

    • If your site is added in AdSense

    • If verification is needed (via meta tag)

⚙️ Step 5: Add Meta Tag for Verification (if asked)

 1: Use Site Kit (automatic)

  • If you allow Site Kit permissions correctly, it will auto-add the meta tag in the background.

2: Manual Meta Tag (if Site Kit shows error)

Follow these:

  1. Copy the meta tag from AdSense (looks like this):

    <meta name="google-site-verification" content="xxxxxxx" />

  2. Add it to your site using plugin:

    • Go to Plugins > Add New

    • Search and install “Insert Headers and Footers”

    • Go to Settings > Insert Headers and Footers

    • Paste the meta tag into the Header box

    • Click Save

  3. Go back to AdSense and click Verify or Next

Step 6: Submit Site for Review

  • Site Kit automatically places the AdSense code on your site.

  • Now your site is in review mode by Google.

  • Google may take 1–14 days (sometimes more) to approve.

Step 7: Keep Working While Waiting

  • Keep your site active

  • Continue publishing useful blog posts or pages

  • Do not remove Site Kit or make major changes


Step 8: Get Approved & Start Showing Ads

Once approved:

  • Ads will automatically start showing (Auto Ads enabled by default)

  • You can manage ad settings inside AdSense account directly

  • Inside WordPress, go to Site Kit > AdSense to view performance


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